The Samsung Concept Room


The purpose of this space was to inject spontaneity, art & freedom into the space. For the guests who discovered the space during the LFW SS17 Apārtment, they were definitely wowed & felt inspired to create fun new content.

Inspired by a range of recent art works the team had seen, we worked with Samsung & Sugar Tables to create an all pink concept room. With a Samsun Serif TV playing Pink Panther and a dedicated sweet desk, filled with all that you needed to create a piece of confectionary art, our through the wardrobe concept room was a popular addition to The Apārtment.