The Apārtment – LFW September 2017

Another season of fashion week has been and gone and this one marked our 11th London Fashion Week Apārtment. We had a host of amazing brands in our space from Topshop keeping our guests stylish & comfortable to Collection providing us with makeup to Otterbox, protecting our phones whilst ensuring they matched our outfits perfectly.Dee’s Basement partnered with us as our afternoon tea sponsor and this season we partnered up with Lokhandwala, Cojean & Tommi’s Burger Joint, to provide us with lunch throughout the whole week.

As always we aim to provide our influencers with an inspiring, relaxed and fun atmosphere allowing them to build new relationships and create amazing content. Sticking to this, we decided to go ‘back to basics’ this season providing our guests with only the most relevant brands for them to utilise within our space. We really wanted to continue the community ethos amongst our influencers so we made sure to create an environment that allowed them to come together and network. We created this by having a communal lounge area this season and sticking to our lunchroom style cafe.

We had a great time in our new Chinatown home and loved how well both brands & guests enjoyed our space.