American shoe brand Steve Madden collaborated with The Apartment with the aim to produce creative and engaging environments to present their upcoming collection to the top UK social influencers. This would enable the brand to generate social outreach and awareness around the brand.
As the product was the focal point we chose to create the SS14 world of Steve Madden in a downtown New York inspired loft in the heart of Shoreditch. Alongside the collection we ran activities related to the attributes of a ‘Steve Madden Girl’. This included DIY sessions, DJ lessons and a photoshoot.