For the first time at the ĀPT, we introduced an evening bar experience for our guests in partnership with our official alcohol industry partner – Haig Club.
To showcase the new feature to our guests, we hosted ‘An Evening with Haig Club & ĀPT’. The event introduced the bar and menu to our guests in a relaxed and style focused event. With a DJ and cocktail making masterclass entertaining the guests as they made use of the rest of ĀPT, which included interacting with the Shop, Showroom and Pharmacy. We worked with a team of photographers to produce content for a collection of Haig Club Brand Ambassadors as well as a collection of ĀPT social influencers. This led to the creation of exceptional content and an increase of social coverage both during the launch event and LFW.