Details: The week before LFW we hosted an event with Push PR London. We both decided that bloggers are going to need options for outfits during fashion week and so we put on an event where we invited around 15 bloggers to come to their showroom and pull items from Nelly, Sinequanone & Rockport. The evening was filled with doughnuts, dressing up and The Apartment stickers!
We had around 15 bloggers attend on the evening and from this, a strong social media presence was created with the use of our hash-tag #lfwdressup
The coverage was then continued into fashion week where bloggers then uploaded outfit posts that featured the clothes that they had pulled from the Push PR Showroom.