When Braun launched their #breakfree, a purely social campaign with the aim to empower women on an international scale, Hill & Knowlton, the agency who were heading up the campaign in the UK, approached The Apartment to assist them with generating the campaign’s message across the top relevant social influencers platforms to engage their readership.
In May, we invited 12 of our influencers to join The Apartment and Braun in the Break Free Blogger Style event. After lunch at the Rosewood Hotel, we headed out to shop where everyone picked up outfits that showcased their legs. Everyone then went on to get their legs prepared with Braun’s latest product, the Silk Épil 9 epilator by Nathalie Eleni. Once ready, they stopped by the Max Factor bar to do their make-up, before heading out for the photoshoot.