ĀPT LFW Social Store


Following the success of last year’s Shop, we decided to bring it back but in a bigger way, showcasing a wide variety of products that spanned over the Fashion, Accessories, Technology, Beauty & Lifestyle categories. Our guests were able to get to know a number of products and were encouraged to try them and take them home.

Introducing a new & dynamic approach to the idea of ‘gifting’, each product is available to ‘purchase’ through the use of social as the currency. Whether that be an Instagram story, an Instagram post or a blog post mention, the ‘price’ of the product is based upon the nature of the product and how we feel it best showcased.