The Apārtment LFW Social Store – September 2017



For the LFW SS18 season, we introduced The Shop, a place where our guests could browse and purchase products, paying with social currency. We carefully selected a small handful of brands that we knew our guests would love and want to share across their Instagram platforms. All items had ‘price tags’; with prices ranging from an Instagram story to an Instagram post, and the time period the items would need to be ‘paid’ by.